NYC · ONLINE · ELITE COACHING
Train Hard.
Stay Disciplined. Get Results.
Personal training & online coaching in NYC — built around your goals, designed to last.
— THE COACH
Who is JR Rodriguez?
I’m JR Rodriguez, founder of OLR — One Last Rep Fitness. My coaching philosophy is built on discipline, consistency, and leading by example. Over the years, I’ve pushed myself through multiple areas of fitness competing in powerlifting, completing the Spartan Trifecta, and stepping on stage in natural bodybuilding.
My competitive experience includes earning 4th place in powerlifting and receiving 1st Place Novice, 2nd Place True Novice, and 3rd Place Middleweight in natural bodybuilding competition. These experiences helped shape the training mindset and standards behind OLR combining strength, conditioning, discipline, and physique development into one coaching system.
Whether training clients in person in NYC or online, my goal is to help people become stronger mentally and physically while building results that last — one last rep at a time.
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Transformations Completed
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Years of Experience
24/7
Accountability & Support
Our Services
Choose Your Path
Every program is built around your goals, your schedule, and your lifestyle.
In-Person
1:1 Personal Training
Personalized in-person coaching to build strength, improve conditioning, lose body fat, and create long-term results. Every session is customized to your goals, fitness level, and training experience while focusing on technique, intensity, and progression.
Available Coaching Options:
✔ New Client Kickstart
✔ Single Session
✔ Monthly Memberships
✔ Transformation Packages
HOW 1:1 COACHING WORKS
Select your 1:1 Coaching membership or training package.
Complete your purchase securely online.
Receive access to the OLR booking system.
Schedule your training sessions based on your availability.
Begin your personalized coaching journey and start building results—one last rep at a time.
Please Note:
Booking access is available only after the purchase of a membership or training package. This ensures your coaching sessions are reserved and scheduled appropriately.
Online Coaching
After purchase, you'll receive access to schedule your onboarding call. During this call, we'll review your goals, training history, nutrition habits, and set up your OLR coaching app access. Your workouts, check-ins, and tracking will then be managed through the app.
Available Coaching Options:
✔ Customized Workout Programming
✔ Nutrition Guidance & Recommendations
✔ Weekly Accountability Check-Ins
✔ Progress Tracking & Adjustments
✔ Direct Coach Support
✔ Long-Term Coaching Plans
NEW CLIENT SPECIAL
Start with the OLR Kick Start Coaching Package.
Consultation + Assessment + 2 Private Coaching Sessions + Personalized Program
— THE DIFFERENCE
Why One Last Rep?
Real Experience
JR has competed, placed, and pushed limits firsthand.
Personalized Programs
No cookie-cutter plans. Every client gets a custom approach.
Full Accountability
We track progress, adjust plans, and hold you to your commitments.
Results That Last
We build habits and systems, not quick fixes.
— TESTIMONIALS
What OLR clients say
★★★★★
"JR completely changed how I approach fitness. I went from inconsistent and frustrated to placing in my first competition."
Marcus R.
NYC Client
★★★★★
"Online coaching with JR is the real deal. Weekly check-ins kept me on track and I hit my fat loss goal within 3 months."
Sasha L.
Online Client
★★★★★
"I tried other trainers before but JR is different. He actually cares about your progress. Best investment I've made in myself."
David K.
NYC Client
Ready to make your last rep count?
Spots are limited. Apply today and let's build a plan designed specifically for you.
